Theos-Talk Archives (November 2012 Message tt00013)

Thanks for the feedback.

Anytime you can make publications at a price average person can afford, the
circulation is going to be better.

Today with electronic media, we can make publications available for free
and if some one wants a hard copy, it can be printed on demand.

The traditional business model in publication is going to disappear in
time, just like the film photography was replaced by digital photography.

MKR

On Thu, Nov 8, 2012 at 11:07 AM, Konstantin Zaitzev <kay_ziatz@gluS1CCmI4T1GO9xhTG_NO0B8M0-Vanivxn9xsIJGK_NhoPfw7jju69qB_yy8YaEHNwm4zt5TxD2jRs8Ig.yahoo.invalid>wrote:

> **
>
>
>
> --- In theos-talk@yahoogroups.com, ".:." <mkr777@...> wrote:
>
> > I wonder how Lachman can publish a book at this price when
> > theosophical publishers cannot. Either they do not care about
> > circulation or blind to what is going on in the publishing industry.
>
> Penguin is a big publishing house, so it can print bigger quantities and
> also have a discount from typographies even in case of lesser quantities by
> placing many small orders at once. At least, this is the case of such
> publishers in Russia, and I guess that there are similar conditions in
> America.
>
> When we succeed to print a theosophical book through one of the big
> publishers, the retail price is often twice less than that of the book of
> the same size published by a specialized publishing house.
>
> Of course, in that case we depend much from the tastes of editors and
> market researchers who decide what to print and what not. And in some
> extent from the skill of theosophists or sympatizing persons in the
> editorial staff who persuade them to print theosophical literature.
> The years since early 90's till 2008 were great success in this respect
> here in Russia, but after the economic crisis the publishers are reluctant
> to print any serious literature (not only theosophical).
>
>  
>


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