Theos-Talk Archives (August 2007 Message tt00161)

thanks for the your experience with advertising. i have seen publicising
meetings and lectures with free notification in the local news papers have
been of some help. but they do not bring in large number of members. the
exception is the technique Col Olcott used when he launched new branches.
When he planned a trip to a new city, where perhaps there were no one
interested in theosophy, he would put in an ad for a lecture and it was
effective in attracting members. it was a combination of the times and the
topics he lectured and his personality -- all of it combing to be effective.

I still would like to see the results of the gmail ad campaign. may be next
would be to offer breakfast, lunch or dinner at classy restaurants -- like
the one many financial planners use to target retirees into investing in
high commission insurance related products in the USA. Current situation is
that many existing branches are not growing or membership declining and
generally lacking the vigor and vibrance i have seen in branches years ago.

mkr

On 8/8/07, Konstantin Zaitzev <kay_ziatz@yahoo.com> wrote:
>
> --- M K Ramadoss wrote:
>
> > and resorting to online advertisement in gmail.
>
> > i have never seen theosophical societies resorting to
> > advertisement to recruit followers; may be a new innovation
> > in the capitalist country that other nations may want to emulate!!!
>
> Since 2002 till 2006 I tried to advertize my site www.theosophy.ru
> through the similar system but with not much success. It gave just
> several additional visitors per day and after the end of advertizing
> campaign it fell almost to initial numbers. But my site is not
> official.
> In 1990's I tried to advertize theosophical meetings by habging little
> advertizements in colleges in univercities in order to attract more
> young people. It was fully unsuccessful and wasn't encouraged by other
> theosophists, do U dropped this practice.
>
> 
>


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